Microsoft Resorts to Search Engine Bribery to Beat Google

انترنت
أرسل من قبل BEN ADAM في الخميس, 2008/05/22 - 10:51am.

Can’t buy Yahoo! (at least for now)? Buy search users instead.

Microsoft has launched a service called “Live Search Cashback.” The program is linked to Microsoft’s acquisition of Jellyfish.com last year, a cashback site similar to eBates, where rebates of varying percentages are given for purchases clicked-through from the site. This probably explains why the cashback portion of Jellyfish has been down of late — and is down again today.

The cashback program works the same as if you went directly to eBates or Jellyfish. You search for an item, and when you click through and buy, a certain percentage goes into your account. Typically the amount from one of these programs can range from less than a percent to 30% or more.

Essentially, Microsoft has turned Live Search into a combination Pricegrabber.com / eBates.

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